The client requested a refreshing and airy brand identity that reflected the quality of service provided. Despite knowing hardly anything about makeup I dived into the opportunity. Great consideration was spent in studying the market and how to best to create a memorable identity. Indeed, a refreshing visual identity would cut through an industry relying on dark and overpowering imagery.
Gabrielle’s main means of promotion is social media. Creative direction was given on how the brand should be presented online – uplifting, playful and down-to-earth. This turns Gabrielle into an oasis for clients in a market that feeds off insecurities.