Career

A product designer who brings clarity to complex, cross-team work, and backs decisions with user behaviour, insights and design judgement.

Over nine years, I’ve designed for hundreds of millions of people across growth, monetisation, collaboration and AI. I’m often the design lead on projects that span several teams, where my job is to get product, engineering, data and partner teams aligned on one plan and keep it moving, especially when the path is unclear.

  • Leading and collaborating across teams
  • Data-informed decisions
  • Keen focus on mobile-friendly design and emerging markets
  • Eager learner

Canva

Product Designer · 2021 – 2026

Content Enrichment / Elements Experience

2026

Joined the team behind Style Match, one of Canva’s most popular AI features, and led design for its new functionality. Worked with engineers to improve result quality, designed how people rate and report AI results, and built the business case for yet-to-be-released styling capabilities. Guided other designers on bringing Canva AI styling into their own surfaces.

Editing Collaboration

2025 – 2026

Improved Canva’s collaboration features, including designing the offline commenting experience and helping finish image and video attachments in comments. Redesigned the mobile download flow with a second team, and built a reusable comments component library that other teams adopted.

Monetisation: Mobile & Internationalisation, Plans & Promotions

2024 – 2025

Designed new plans and mobile upgrade experiences, including Canva’s first student plan and the mobile Teams plan relaunch. Self-initiated a redesign of the mobile plan picker to make choosing a plan clearer on small screens.

Pro Growth, Subscription Growth & Trials Growth

2021 – 2024

Improved Canva’s existing upgrade experiences through experimentation and designed new ones where needed, including for the Canva for Teams launch, shorter-duration plans for emerging markets and personalised win-back dialogs. Also guided other teams on designing upgrade experiences for their new features.

HealthEngine

UI/UX Designer · 2017 – 2021

Product design

2017 – 2021

Co-led the redesign of HealthEngine’s mobile app, improving booking conversion and app store ratings, then looked after the app experience. Redesigned parts of the search results experience and ran A/B growth tests. Also championed the team’s move from Sketch to Figma, which made handoff smoother between designers, engineers and PMs and kept the design system consistent.

Portrait of Alvin Balemesa