A product designer who brings clarity to complex, cross-team work, and backs decisions with user behaviour, insights and design judgement.
Over nine years, I’ve designed for hundreds of millions of people across growth, monetisation, collaboration and AI. I’m often the design lead on projects that span several teams, where my job is to get product, engineering, data and partner teams aligned on one plan and keep it moving, especially when the path is unclear.
Leading and collaborating across teams
Data-informed decisions
Keen focus on mobile-friendly design and emerging markets
Eager learner
Canva
Product Designer · 2021 – 2026
Content Enrichment / Elements Experience
2026
Joined the team behind Style Match, one of Canva’s most popular AI features, and led design for its new functionality. Worked with engineers to improve result quality, designed how people rate and report AI results, and built the business case for yet-to-be-released styling capabilities. Guided other designers on bringing Canva AI styling into their own surfaces.
Editing Collaboration
2025 – 2026
Improved Canva’s collaboration features, including designing the offline commenting experience and helping finish image and video attachments in comments. Redesigned the mobile download flow with a second team, and built a reusable comments component library that other teams adopted.
Monetisation: Mobile & Internationalisation, Plans & Promotions
2024 – 2025
Designed new plans and mobile upgrade experiences, including Canva’s first student plan and the mobile Teams plan relaunch. Self-initiated a redesign of the mobile plan picker to make choosing a plan clearer on small screens.
Pro Growth, Subscription Growth & Trials Growth
2021 – 2024
Improved Canva’s existing upgrade experiences through experimentation and designed new ones where needed, including for the Canva for Teams launch, shorter-duration plans for emerging markets and personalised win-back dialogs. Also guided other teams on designing upgrade experiences for their new features.
HealthEngine
UI/UX Designer · 2017 – 2021
Product design
2017 – 2021
Co-led the redesign of HealthEngine’s mobile app, improving booking conversion and app store ratings, then looked after the app experience. Redesigned parts of the search results experience and ran A/B growth tests. Also championed the team’s move from Sketch to Figma, which made handoff smoother between designers, engineers and PMs and kept the design system consistent.
“Multiple engineers, including a manager, have told me they love working with Alvin because he brings clarity and structure.”
“The feature felt polished and considered, and a lot of that quality came from your attention to the detail of each state.”
“He takes the time to understand our technical constraints… then factors that into his design decisions.”
“His superpower in delivering value to our customers… his ability to empathise with their experiences and needs is a real asset.”
“You definitely have the ability to stay clear-headed and navigate through chaos with patience and a keen sense of timing.”
“Alvin’s one of those rare design gems you find that truly live and breathe design, day and night. An uncanny talent to make things look amazing, as well as a sharp mind to ensure what he creates truly solves the problems for whomever he’s designing for.
I learnt a great deal from Alvin’s conscientious, creative and methodical approach to design. He’s definitely someone I’m looking forward to work with again.”
“Alvin is one of the most talented people you will ever work with. His willingness to teach and share, and how he brings the development team into the design process makes him an incredibly effective designer and an invaluable team member.”